Passchendaele Youth Ambassadors

Who: Ages 17-19
Where: Passchendaele, Belgium
When: October 2017
Cost: Free
Deadline: 7 April 2017

What: Enter a social media competition to get to record the legacy of New Zealand veterans at the commemorations of the battle of Passchendaele.

The 2017 Youth Ambassador delegation will travel to Belgium as part of the Battle of Passchendaele centenary.

We want as many New Zealanders as possible to experience what it would be like to be at the centenary, and will be using social media to tell the stories of Passchendaele.

The Passchendaele Youth Ambassador social media competition will choose two young people to be part of the Youth Ambassador delegation, with special responsibility for social media communications. These Youth Ambassadors will work with their fellow Youth Ambassadors, as well as the New Zealand Defence Force public affairs team to being home stories and images from Belgium.

Who is eligible to enter this competition?

The competition is open to young people who are:

  • aged between 17-19 (inclusive) as of 12 October 2017
  • able to obtain a Passport by 30 June 2017
  • able to travel to Belgium on a New Zealand Passport or appropriate visa
  • able to travel to Belgium for three weeks in October 2017, and
  • able to self-administer any medication they require.

The competition

The competition is run in two stages.

First stage

Applicants will need to fill out an application form, which will seek some basic information on themselves and a series of short questions on their ideas for a social media campaign. Up to 20 applicants will be shortlisted to take part in the second stage.

Second stage

Shortlisted applicants will be invited to take part in the social media competition. This phase will involve designing and running a three week social media campaign.

The shortlisted applicants will be given information on the social media campaign, such as the hashtag, judging criteria, and notification that Veterans’ Affairs staff will monitor their social media sites.


The dates for the competition are:

  • 20 March – applications open
  • 7 April – applications close
  • 13 April – shortlist advised
  • 22 April – competition starts
  • 12 May – competition closes
  • Mid-may – judging panel makes decisions

Judging criteria

The social media campaign will be judged by a panel. Shortlisted applicants will be assessed on their:

  • ability to use social media techniques and tools
  • creativity and originality in their campaign
  • ability to engage with their audience
  • self assessment of their campaign.

All publicly available information and posts will be considered part of the campaign. Content which is not related to the campaign will not be judged (e.g. personal photos, posts of friends). Content from outside the campaign dates will also not be judged.

Engagement on social media (such as reach, likes, retweets, shares, and comments) is important and will form part of the judgement, but will not be the only aspect the panel takes into account.

There is another multi-media competition, details coming in April.  


Not sure what to expect?

Caitlin travelled to Gallipoli in 2015 as a NZ Youth Ambassador. You can read about her experience here